Why Men in Melbourne & Sydney are changing their undies

Ditching Trunks for Boxers

You wouldn’t think our Aussie men are following the hot women’s boxershorts fashion trend, so why are more and more guys ditching their tight trunks & briefs and adopting the easy breezy comfort of cotton boxer shorts?

It is no surprise that the massive fashion pivot to baggy loose-fit jeans and oversized wide-leg pants would mean a change to your underwear drawer. It seems that the early adopters have made boxers cool again, and baggy jeans have made them infinitely more wearable. From Spanish label Eme Studios https://www.instagram.com/p/C6J77cNMmP-/?img_index=1 to India Hick’s collab with Pommegranite, https://www.instagram.com/p/C9dVO5ySGb1/?img_index=9 young guys are embracing the boxer short for everyday wear for the first time in decades.

As Mitch Dowd’s son Hunter said “If I am going to be active during the day I’ll wear my trunks, but if I know I’ve got a day in the office coming up I’ll go for boxershorts every time”. And he’s just turned 22!

So guys watch out – you’ll have matchy-matchy undies this year, as well as those damn Christmas PJs. And if your smalls drawer is shrinking, ask your girlfriend to give your boxers back!

And who better to buy them from than the boxer short king Mitch Dowd, leading the way in men’s undies, socks and sleepwear since 1987.

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