Just as the Devil Wears Prada points out so well, the high-end brands started the boxershort trend that has swept the women’s fashion world, winding its complex path all the way down to mens undies drawers ………. convincing even our Aussie guys to swap their tight trunks & briefs for the trusty cotton boxer.
Mui Mui Spring 2022 featured tailoring & exposed waistbands, Versace followed suit styling boxers with sophisticated outfits & structured blazers, and then women’s stores everywhere from J Crew to Cotton On splashed them across the front of their stores in Summer 24.
So how does this trend filter down to mens underwear drawers? As well as the fashion moment that has boxers front and centre this season, a larger shift in shape has meant men can wear their boxers in comfort every day. It seems like a no brainer that the pivot to loose fit jeans and oversized wide leg pants would mean a change to your underwear drawer. So this switch to boxers is emerging as part of a broader shift towards comfort and freedom in fashion.
We all know that tighter fitting trunks and briefs have been the undie of choice for the younger guy, but now the early adopters have made boxers cool again, and baggy jeans have made them infinitely more wearable.
And who better to buy them from than the boxershort king Mitch Dowd, leading the way in men’s undies, socks and sleepwear since 1987. www.mitchdowd.com.au
Leave a comment
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.