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In 1987 budding artist Mitch Dowd rocked the fashion world with his ground breaking hand painted boxer shorts. Looking to raise money for an exhibition Mitch hit Melbourne’s Chapel Street looking for buyers. Within a week he had sold 150 pairs and was able to set up his exhibition.

Myer and David Jones then jumped on board and the Mitch Dowd brand was up and running.

The Mitch Dowd range grew from it being a boxer and trunk business to one that includes sleepwear and socks for mens, womens and kids.

30 years on Mitch Dowd is one of the very few privately owned clothing business’ in Australia where it remains a market leader with a loyal customers base throughout Australia and New Zealand.

In the last seven years Mitch Dowd has focused on building a foundation around four key pillars. And while these are critical to the success of Mitch Dowd, we continue to seek new opportunities that are aligned to Mitch Dowd and can support future successes.


Company is transitioned into private equity.


Mitch Dowd enters a strategic partnership with Warner Bros. for sleepwear, underwear & socks categories with the Australian retail market Began our retail partnership with Big W and Best and Less.


Established our partner relationship with Target Australia.


Outerwear division is established supplying to all major retailer entertainment brands.


Mitch Dowd enters a strategic partnership with Ford Australia and GM for all apparel categories for the Australian and New Zealand market.


Re-established our partnership with K Mart Australia (after a K Mart driven sabbatical)..


Investment in Omni Strategy commenced.


Mitch Dowd Pillars

  • The ‘Mitch Dowd’ Brand
  • Warner Bros strategic partnership
  • Pop Culture
  • Automotive 

Mitch Dowd Retail Partners

  • Myer
  • Jay Jays
  • Kmart Australia
  • Big W
  • Target Australia
  • Best and Less
  • Lowes
  • The Warehouse NZ
  • Farmers NZ
  • Woolworths
  • Coles

Mitch DowdWarner BrothersPop CultureAutomotive

Business Partner

Pop Culture Partners

Automotive Partners