We led the way in 2007 when we launched our “Green” range of underwear and sleepwear to the market. Trail blazers for the cause two years before the Greens won their first federal seat, we shouted our message across the country in every Myer window. Garments were made from bamboo, milk fibre & organic cotton, across men's and women's underwear and sleepwear, children's pyjamas and infants onesies.

We reasserted our core values in 2020 with the launch of our Eco range of underwear and socks. Undies made from recycled polyester Repreve R and recycled cotton. Carbon Neutral Certified.

In 2021, all of our undies, socks and sleepwear became carbon neutral, certified by The Carbon Reduction Institute.

We then achieved our pledge - by the end of 2023 our whole Mitch Dowd product range and brand, including our head office operations, became certified carbon neutral.

Our undies last more than 6 months. Good quality means less emissions. (We can’t ask you to pass on to others though!!)